SECOND-HAND FASHION app
SECOND-HAND FASHION app
Reloom
Reloom
A mobile app designed to make second-hand fashion feel more curated, personal, and trustworthy.
Reloom helps users discover items that match their style, connect with sellers, and shop with more confidence through clear tags, ratings, and a smoother overall experience.
A mobile app designed to make second-hand fashion feel more curated, personal, and trustworthy.
Reloom helps users discover items that match their style, connect with sellers, and shop with more confidence through clear tags, ratings, and a smoother overall experience.
View Prototype
View Prototype
UX/UI Process Overview
UX/UI Process Overview
01
01
EXPLORE
EXPLORE
Reviewed the second-hand fashion market
Reviewed the second-hand fashion market
Explored gaps in trust, clarity, and user experience
Explored gaps in trust, clarity, and user experience
Defined initial assumptions and product opportunities
Defined initial assumptions and product opportunities
02
02
Research
Research
Gathered insights through user questionnaires
Gathered insights through user questionnaires
Analyzed shopping habits and style preferences
Analyzed shopping habits and style preferences
Identified common concerns around condition and trust
Identified common concerns around condition and trust
03
03
Analyze
Analyze
Identified core needs, motivations, and pain points
Identified core needs, motivations, and pain points
Mapped the main browsing and shopping flow
Mapped the main browsing and shopping flow
Defined the role of personalization and trust
Defined the role of personalization and trust
04
04
Design
Design
Translated insights into a curated shopping experience
Translated insights into a curated shopping experience
Built a visual system aligned with the brand direction
Built a visual system aligned with the brand direction
Designed key screens focused on confidence and ease
Designed key screens focused on confidence and ease
The Problem
The Problem
Second-hand fashion shopping offers great opportunities, but early exploration revealed key gaps in trust, product clarity, and personalization that shaped the concept behind Reloom.
Second-hand fashion shopping offers great opportunities, but early exploration revealed key gaps in trust, product clarity, and personalization that shaped the concept behind Reloom.
Low Trust
Low Trust
Unclear item condition, inconsistent listings, and limited buyer protection reduce purchase confidence.
Unclear item condition, inconsistent listings, and limited buyer protection reduce purchase confidence.
Messy Experience
Messy Experience
Browsing often feels cluttered and overwhelming, making discovery less smooth and enjoyable.
Browsing often feels cluttered and overwhelming, making discovery less smooth and enjoyable.
Lack of Personalization
Lack of Personalization
Most resale platforms don't feel tailored to personal style, especially for users looking for new or barely-worn fashion.
Most resale platforms don't feel tailored to personal style, especially for users looking for new or barely-worn fashion.
Competitor Analysis
Competitor Analysis
Depop
Fashion resale marketplace
Trendy and community-driven
Strong visual identity & discovery
Limited sense of trust and unclear item condition
Depop
Fashion resale marketplace
Trendy and community-driven
Strong visual identity & discovery
Limited sense of trust and unclear item condition
Vinted
Fashion resale marketplace
Accessible and practical for resale
Includes buyer protection features
Less curated and less fashion-led as an experience
Vinted
Fashion resale marketplace
Accessible and practical for resale
Includes buyer protection features
Less curated and less fashion-led as an experience
Marketplace & Groups
Easy access and broad reach
Local and familiar marketplace
Messy, inconsistent, and lacks a refined trust layer
Marketplace & Groups
Easy access and broad reach
Local and familiar marketplace
Messy, inconsistent, and lacks a refined trust layer
Key User Research Insights
The survey revealed three recurring needs that shaped the core direction of Reloom:
more trust, clearer product condition, and a smoother second-hand shopping flow.
01
01
84%
84%
Highlighted trust as a key factor
Highlighted trust as a key factor
Users need stronger reassurance around sellers and item quality before making a second-hand purchase.
Users need stronger reassurance around sellers and item quality before making a second-hand purchase.
02
02
76%
76%
Declare that clearer item condition supports decision-making
Declare that clearer item condition supports decision-making
Uncertainty around an item's real condition remains one of the biggest barriers to buying.
Uncertainty around an item's real condition remains one of the biggest barriers to buying.
Design implementation: A visual tag system to clarify item condition and reduce hesitation
Design implementation: A visual tag system to clarify item condition and reduce hesitation
03
03
65%
65%
Said a smoother flow increases willingness to buy
Said a smoother flow increases willingness to buy
Users are more open to second-hand fashion when the process feels easy, affordable, and reliable.
Users are more open to second-hand fashion when the process feels easy, affordable, and reliable.
Key User Research Insights
Goals
Goals
Reframing second-hand fashion as a clearer and more trustworthy experience
Reframing second-hand fashion as a clearer and more trustworthy experience
1
1
Increase Trust
Increase Trust
Support safer purchase decisions through stronger trust signals
Support safer purchase decisions through stronger trust signals
2
2
Reduce Uncertainty
Reduce Uncertainty
Improve product clarity around condition, quality, and expectations
Improve product clarity around condition, quality, and expectations
3
3
Streamline the Journey
Streamline the Journey
Create a more intuitive shopping flow from browsing to checkout
Create a more intuitive shopping flow from browsing to checkout
Key Role
Key Role
Fashion-conscious second-hand shopper
Fashion-conscious second-hand shopper
A busy, digitally native user who wants to refresh her wardrobe with stylish second-hand finds at better prices,
while also selling items she no longer wears.
A busy, digitally native user who wants to refresh her wardrobe with stylish second-hand finds at better prices, while also selling items she no longer wears.
Needs a platform that makes both buying and selling feel clear, trustworthy, and easy to manage.
Needs a platform that makes both buying and selling feel clear, trustworthy, and easy to manage.
Information Architecture
Information Architecture
Five-tab navigation structure designed for quick access to core features
Reloom Mobile App
Browse
Hero discovery content
Trending searches
Curated inspiration
Category entry points
Browse
Hero discovery content
Trending searches
Curated inspiration
Category entry points
Feed
Personalized item feed
Search and filtering
Product cards
Saved products
Feed
Personalized item feed
Search and filtering
Product cards
Saved products
Sell
Item details
Condition and tags
Pricing
Publish flow
Sell
Item details
Condition and tags
Pricing
Publish flow
Profile
User information
Listings management
Saved items
Order activity
Profile
User information
Listings management
Saved items
Order activity
Chat
Direct messaging
Item questions
Seller communication
Price Offers
Chat
Direct messaging
Item questions
Seller communication
Price Offers
User Flow
User Flow
A simplified journey from discovery to confident purchase
A simplified journey from discovery to confident purchase
Browse & Discover
Browse & Discover
Explore Personalized Feed
Explore Personalized Feed
Review Product Details
Review Product Details
Check Seller Profile
Check Seller Profile
Complete Checkout
Complete Checkout
Confirm Order
Confirm Order
This flow shows how users move from personalized discovery to a clearer and more trustworthy second-hand shopping experience.
This flow shows how users move from personalized discovery to a clearer and more trustworthy second-hand shopping experience.
Visual Language & Design Foundations
Brand Personality
A refined, warm, and fashion-forward visual language that makes second-hand shopping feel clear and trustworthy.
A refined, warm, and fashion-forward visual language that makes second-hand shopping feel clear and trustworthy.
Logo Usage
The name Reloom combines renewal, loom, and reblooming, expressing a new lifecycle for fashion items.
This is reflected in the logo’s thread-like curve between the “l” and the “o”, which symbolizes stitching, continuity, and the passing of a piece from one owner to the next.
The name Reloom combines renewal, loom, and reblooming, expressing a new lifecycle for fashion items.
This is reflected in the logo’s thread-like curve between the “l” and the “o”, which symbolizes stitching, continuity, and the passing of a piece from one owner to the next.
Color Palette
A warm palette of burgundy tones and soft neutrals, designed to balance identity, clarity, and product focus.
A warm palette of burgundy tones and soft neutrals, designed to balance identity, clarity, and product focus.
Primary Scale
Deep Burgundy
#8B4849
Burgundy
#A85B5C
Soft Burgundy
#C08080
Blush
#D4A5A0
Light Blush
#F5E8E6
Neutral Scale
Warm Beige
#F5EDE8
Soft Neutral
#F8F3F0
Off White
#FDFCFB
White
#FFFFFF
Usage principle:
Usage principle:
Rich accent tones highlight actions and brand moments, while soft backgrounds keep the interface calm and breathable.
Pink highlights moments of inspiration and community, while blue anchors navigation, primary actions, and data-heavy views.
Opacity variations create hierarchy without visual overload.
Condition Tags
Color-coded tags help users quickly understand product condition and shop with more confidence.
New, With Tag
New, No Tag
Like New
Pre-Loved
Typography
Plus Jakarta Sans was chosen for its modern, friendly, and highly readable feel.
Plus Jakarta Sans was chosen for its modern, friendly, and highly readable feel.
H1
H1
32px / Meduim
32px / Meduim
Fashion-conscious shopping made easy
Reloom
Page titles, primary hero messaging
Page titles, primary hero messaging
H2
H2
24px / Normal
24px / Normal
Discover winter trends
Section headers, card titles
Section headers, card titles
H3
H3
18px / Medium
18px / Medium
Emma, your curated picks are here
We got your order!
Subsection headers, list headings
Subsection headers, list headings
Body
Body
16px / Normal
16px / Normal
A true wardrobe staple from All Saints.
Primary content, descriptions, form fields
Primary content, descriptions, fields
Small / Caption
Small / Caption
14px / Normal
14px / Normal
Sustainable fashion lover. Curating pre-loved pieces since 2020.
Sustainable fashion lover. Curating pre-loved pieces since 2020.
Metadata, timestamps, helper text, tags
Timestamps, helper text, tags
A standard hierarchy of sizes and weights was applied throughout the interface to create consistency and clarity.
A standard hierarchy of sizes and weights was applied throughout the interface to create consistency and clarity.
Icon System
Minimal outline icons guiding users through navigation and actions.
Minimal outline icons guiding users through navigation and actions.
Home
Home
Notificaion
Notificaion
Like
Like
Location
Location
Verifyed
Verifyed
Bag
Bag
Top Seller
Top Seller
User
User
Search
Search
Shipping
Receipt
Visual Language & Design Foundations
The Solution
The Solution
Reloom was designed to directly address the main barriers identified in the research: lack of trust, unclear item condition, and friction in the buying flow.
Reloom was designed to directly address the main barriers identified in the research: lack of trust, unclear item condition, and friction in the buying flow.
Users define their style preferences from the start
Users define their style preferences from the start
Personalized onboarding makes discovery more relevant
Personalized onboarding makes discovery more relevant
Size and category selection help reduce irrelevant results
Size and category selection help reduce irrelevant results
Personalization creates a more tailored browsing experience
Personalization creates a more tailored browsing experience
Clear product details support confident decisions
Clear product details support confident decisions
Key product details are structured for faster evaluation
Key product details are structured for faster evaluation
Trust indicators reduce hesitation before purchase
Trust indicators reduce hesitation before purchase
Condition tags make item status easier to understand at a glance
Condition tags make item status easier to understand at a glance
Seller transparency makes resale feel more reliable
Seller transparency makes resale feel more reliable
Seller badges add quick trust signals
Store policies clarify expectations before purchase
Response time, shipping details, and verified condition create more transparency
Prototype in Motion: Multi-Seller Shopping
Prototype in Motion:
Multi-Seller Shopping
A short prototype walkthrough showing how Reloom keeps shopping clear and manageable, even when items come from different sellers.
A short prototype walkthrough showing how Reloom keeps shopping clear and manageable, even when items come from different sellers.
Press play to view the full prototype walkthrough
Press play to view the full prototype walkthrough
Interested in working together?
Interested in working together?
Let's Talk